If you look up this topic, you’ll no doubt come up with a lot of the standard faire, such as not marketing, not having a content plan, not having a fast website, and so on. These are “table steaks” as they say. (I don’t know who they are, so feel free to comment below to let us know.) If you’re not already doing the obvious stuff, then the things in this article won’t be of much help to you – so do both. We spend a lot of time with our clients and here’s the most common things that we’ve found that e-commerce companies are missing that have an enormous impact. That impact could be instantly increasing sales, dramatically lowering costs, or preventing unnecessary law suits and/or costly customer returns and social media rants. As they also say, don’t leave money on the table.